“The New Normal”: Sartorial and Body Practices of the Quarantine Era
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The world we got used to suddenly disappeared, and the new, uncertain, totally unknown world began, where new words, new practices, new experiences and completely new meanings emerged. Self-isolation and social distancing gave birth to new habits and rituals, our bodies move differently, our wardrobes changed, masks, having become part of everyday life, instantly turned into a fashionable statement and claim to retain this function.

Together we would like to gather and discuss the situation, to share first-hand ‘field observations’, to compare different isolation experiences, and to outline potential directions in the research of the ‘new norm’.

Moscow,
9/32 Krymsky Val Street
+7 (495) 645-05-21Getting Here
St. Petersburg,
2A Admiralteysky Canal Embankment
+7 (812) 207-12-71Getting Here