How to Set up & Run a Fashion Label

  • 2 030 ₽
  • 1 820 ₽
  • Year: 2021
  • Language: Russian
  • Publisher: Mann, Ivanov, Ferber
  • ISBN: 9785001469667
  • Page: 224
  • Cover: hardcover
  • About the Book

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business — from marketing and PR to manufacturing your collection, and where to find the money to finance it all. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.

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