The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes
- Year: 2017
- Language: Russian
- Publisher: Издательство Студии Артемия Лебедева
- ISBN: 9785980620912
- Page: 430
- Cover: hardcover
- About the Book
Exploring the evolution of packaging throughout history with an eye to the profound and absurd, a cultural critic describes the exploits of hucksters, psychologists, and engineers who have made the modern American package a dominant form of commercialism.
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