Design as an Attitude

Today, design is much more than a marketing tool to create compelling products, which Alice Rawsthorn convincingly proves in her book Design as an Attitude. She reconsiders the role of design, emphasizing its social and humanitarian functions. Rawsthorn describes how the new generation designers develops ideological projects that help overcome interethnic conflicts, make the work of the healthcare system and social services more effective, and provide emergency assistance to victims of natural disasters. The book traces the latest changes in design culture, which is becoming more inclusive, embracing people from a wide variety of backgrounds.