Brand № 77

"The Right Kind of Wrong" is dedicated to the role of experiment, unexpected solutions and creative mistakes in modern design. Using numerous examples, the book shows how abandoning the usual rules and willingness to search for new approaches become a source of original ideas and successful design projects.

The publication brings together the work of graphic designers, artists, and creative studios, accompanied by comments from the authors and an analysis of the creative process. The book will be an inspiring read for designers, students of creative professions and anyone interested in the development of modern visual culture.